Rotorua, New Zealand-headquartered start-up Bike Matrix has announced a successful $2M capital raise in its push to become the industry solution for parts compatibility. The business, which now counts “over 80 component brands in our corner, and strategic partnerships with leading bicycle brands underway” also saw a successful Eurobike 2024 attendance, crowned with the winning of a Eurobike Award. Read the full article

Bike Matrix, the New Zealand-based component compatibility business, today announced the results of a comprehensive 50-day, 6.6 million-user-session test with one of Europe’s leading online cycling retailers, BIKE24. The A/B test saw Bike Matrix deliver a plus 69% conversion rate, definitively proving its component compatibility information – provided at the point of sale – dramatically improves key business metrics. Read the full article

A year ago, Bike Matrix introduced its ‘brake pad finder’ – the first step in a mission to transform the bicycle industry, by offering a comprehensive compatibility solution to all retailers, service providers, manufacturers, and riders – seamlessly connecting replacement parts to a specific bike. As the business looks back on the past 12 months, a number of notable landmark moments stand out. Read the full article

When was the last time you heard someone describe a solution to a long standing, costly, business problem and thought, “why has nobody already done that?” ‘What’s the problem?’ you ask. Compatibility. Parts. Bikes, old and new. Stock components replacement, including compatible non-OE options. Upgrades as well. Read the full article

Following a successful showing at Eurobike 2024 where it picked up an award, B2B parts compatibility solution Bike Matrix has secured NZ$2 million seed investment from within the industry. The Bike Matrix compatibility index allows users to “select a bike and see what fits” and is designed to simplify life for online stores, retail software systems, workshop portals, wholesale B2B and ERP systems, fleet management platforms, bike design processes and workshops. In contrast to

There’s a fair chance you’ve kept an eye on developments regarding Bike Matrix, an idea firmly within the ‘how come no one has thought of that before’ category. It mission is to solve component compatibility for the entire bicycle industry. And now its been put to the test by one of the largest online bike retailers on the planet – BIKE24 – and the results are in (and very positive indeed). Read the whole article at Cycling Industry News

There is a high number of bike parts standards, and customers are confused about which parts are compatible with their bike. After spending 18-months working in an online bicycle parts retailer, we’ve seen how that confusion affects business. This knowledge and exposure, combined with our years in the bike industry made us question why nothing had changed since we started 14 years ago. It was time to stop avoiding it and take some action. Bike Matrix is building a global Data

If I’ve got an Ai offset rear wheel on a 142x12 rear end, and I run a normal outboard press-fit 30 bottom bracket in a 79mm asymmetric shell with a Dub-Wide crankset and a 6mm offset chainring, will that give me a 52mm chainline, or do I need the normal MTB spindle?” Sounds like a foreign language when you stop and think about it, right? Read it again. Or, better yet, ask someone who’s not a cyclist to read it and describe how bizarre it sounds. Read the full article

In part one of their secret sauce conundrum, Funn’s Dominic Loh and owner of Bike Matrix, Adam Townsend, explore the issues with too many standards, what this means for the industry. Part one considers why now is the time to work together to streamline and make things less confusing for all involved. We’ve all heard the phrase, especially in the culinary world, about a dish’s “secret sauce” being the key to its irresistible flavour. A signature dish made with that secret sau

This is Lyndal Bailey from New Zealand start up Bike Matrix, in front of a Where’s Wally poster that has bicycle parts hidden amongst it. “This is essentially what finding bike parts is like. Is it the right thing? Was that Wally or was that his imposter?” Lyndal asked. Bike Matrix is a software solution that can be integrated into a point of sale system, workshop portal or shop website. It allows the user to select a bike and then see the parts that fit that bike, making it

ROTORUA, New Zealand (BRAIN) — Anonymous industry members have invested NZ$2 million ($1.21 million) into the New Zealand-based fitment database startup Bike Matrix. Bike Matrix allows users to "select a bike and see what fits." BRAIN most recently wrote about the Bike Matrix in the February 2024 issue. The platform is designed for various applications, including online stores, retail software systems, workshop portals, wholesale B2B and ERP systems, fleet management platform

CIN has reported on the potentially game changing Bike Matrix software before: The potential for the solution is sizeable – B2B focused compatibility software that finds the right part for any given bike. Providing retailers with extra confidence they are advising on the right parts, product finder Bike Matrix started out with a humble (their words) brake pad finder in November 2023. Now, in the lead up to Eurobike 2024 – where the firm is in the running for a Eurobike Award

WAIKITE VALLEY, New Zealand — While working as customer service manager for MTB Direct, an Australia-based e-commerce site, Lyndal Bailey heard one question repeatedly: "Will this part fit my bike?" Bailey directed customer service reps dedicated to answering component inquiries the best they could. Getting that customer "fit question" correct and helping retailers quickly find the right component in their inventory led to Bailey and MTB Direct colleague Adam Townsend develop

New Zealand start up Bike Matrix has taken the next step in it’s road to full product launch with the recruitment of Adam Barnes, joining the team as Tech Co-Founder. The news means founder and cycling industry veteran Adam Townsend sees Bike Matrix make a significant step in its development, and coincides with the news that Bike Matrix has also made the next stage of the Cycling Innovation Accelerator program. Read the full article

NZ start-up Bike Matrix is preparing to pilot a new software platform aiming to be a go-to reference guide for bike part compatibility. The online system will enable shop mechanics and consumers to input the make and model of a bicycle and instantly see the array of compatible parts – saving them time and giving them confidence those parts will work reliably with all the other equipment on that bike. Read the full article