Bike Matrix momentum builds as it enters beta-testing phase

WAIKITE VALLEY, New Zealand — While working as customer service manager for MTB Direct, an Australia-based e-commerce site, Lyndal Bailey heard one question repeatedly:

"Will this part fit my bike?"

Bailey directed customer service reps dedicated to answering component inquiries the best they could. Getting that customer "fit question" correct and helping retailers quickly find the right component in their inventory led to Bailey and MTB Direct colleague Adam Townsend developing Bike Matrix. A B2B software component search program, Bike Matrix entered beta testing in December at New Zealand online sites frictivem-tb.co.nz/ and cycleways.co.nz/. Cycleways also has a New Zealand brick-and-mortar location in Woolston, Christchurch. Read the full article