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BIKE24 increased conversions by 69% with Bike Matrix.

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89.4% increase in parts shoppers ARPU

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12.1% higher order value

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24% wouldn’t buy parts without it

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89%

Increase revenue

Bike Matrix removes the compatibility question, so conversions and ARPU rise.

-10%

Reduced returns

Customers change their minds, but you can stop returns because the part doesn’t fit.

24%

wouldn’t buy without it

Make sure your hard-fought customers return each time they want to buy.

RESULTS AT A GLANCE

Bike riders are not compatibility experts, and without Bike Matrix, that cost BIKE24 revenue, time and customer loyalty.

COMPATIBILITY SORTED

Your customers are not compatibility experts, and it’s costing your bike store money, time and loyalty.

89%

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Increase revenue

Bike Matrix removes the compatibility question, so conversions and ARPU rise.

-10%

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Reduced returns

Save customers from the disappointment of needing to send parts back

24%

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wouldn’t buy without it

Make sure your hard-fought customers return each time they want to buy.

THE TEST

A 50-day A/B test involving 6.6 million site sessions.

Key metrics included average order value (AOV) and average revenue per user (ARPU), to understand impact on shopper behaviour.

Download the case study results
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“Will this part fit my bike?” might be the most expensive question in cycling - not just in money, but in time and frustration, for both riders and retailers.

Peter Ebert, Digital Product Manager

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