Founder Focus: Bike Matrix

There is a high number of bike parts standards, and customers are confused about which parts are compatible with their bike. After spending 18-months working in an online bicycle parts retailer, we’ve seen how that confusion affects business. This knowledge and exposure, combined with our years in the bike industry made us question why nothing had changed since we started 14 years ago. It was time to stop avoiding it and take some action.

Bike Matrix is building a global Database and API for the Bike Industry. A backend that can be used by the whole industry, providing bike-specific parts compatibility information. This means, when a customer selects their bike and shops online, or a salesperson selects a bike through their POS system, they see only the parts that are compatible with the chosen bike. By removing confusion we increase confidence and smooth out the purchase decision, increasing conversion rates and reducing returns. Read the full article