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Learning to speak bike as a second language.
The joy of buying new parts for your bike is diminished by the difficulty of knowing exactly which parts fit your specific bike. With over 1000+ different fitment standards it can be a bit of a minefield when shopping online. The challenge that customers face, is also faced by the eCommerce platform selling these parts. For those at the top end of the game, countless hours are spent custom writing descriptions to provide the customer with as much useful information as possib

Lyndal Bailey
Apr 24, 20234 min read


Timmy v.s. Chain - the struggle of buying parts online!
Let us take you on a journey of buying replacement bicycle parts... Michelle is a busy mum with three active teenage children. Timmy, one of Michelle’s teen boys has broken the chain on his bike and Michelle doesn't have time to fit the bike rack to the car to take the bike to her local shop before the school ride next week. Even still the local shop says the workshop is booked out for two weeks! Timmy, has expressed to his mum that he can fit the chain if she can buy it fo

Lyndal Bailey
Apr 17, 20233 min read


ChatGPT determines bike parts compatibility a NIGHTMARE
When asked why it was hard to find compatible components for a bike, ChatGPT replied with the following on point summary and clickbait worthy title! Why Finding the Right Bike Parts Compatibility is a NIGHTMARE Finding the right components for your bike can be a challenging task, especially if you're not familiar with all the technical jargon and specifications. Here are some reasons why it can be difficult to determine which components fit your bike: Compatibility: Bikes are

Lyndal Bailey
Apr 11, 20233 min read


Innovation can cause more confusion
This month the two biggest parts manufacturers both released new drivetrains. The desire from both manufacturers was to provide innovative new solutions that were robust and cutting-edge, Shimano was also hoping to consolidate it's current line up and simplify it's entry-level range. However, for customers, innovative new solutions such as SRAM'S shiny new T-Type Transmission and Shimano's new Cues range only bring more confusion. "Do my old components fit with these new opt

Lyndal Bailey
Mar 27, 20232 min read


The Power of Choice!
For better or worse consumers are faced with an endless number of choices when it comes to after-market bike components. These parts may be identical to the parts originally stocked on a bike or they may be different in that the alternate part is more durable, a different colour, lighter, or more versatile. "Will these metal brake pads fit my calliper so that I can see the benefit of increased stopping power?" "Can I change to these handlebars with a 17º back sweep for a mor

Lyndal Bailey
Mar 13, 20233 min read


Build my steed!
Whilst having a tool that can show bike specific parts compatibility will be of great benefit to the cycling industry and bike riders alike, we always knew the true power behind Bike Matrix would be allowing riders to customise their bike. Sure, plenty of us are seeking out like for like replacement components, but some of the real fun of owning a bike can come with customising it to your style, spec'ing it with brands you love and fitting it out with components that suit yo

Lyndal Bailey
Mar 6, 20232 min read


The Epiphany Prototype
The other day I had an epiphany, but it was not one of those good, "ah ha!" kind of moments, it was more of a "du'oh!" moment. It came as I realised I had been manually providing a prototype of our product for quite some time whilst working in customer service for a large eCommerce store. Hour on hour, day on day, as part of my job I would respond to questions relating to bike specific parts compatibility. It was from this role that we knew a good amount of the market validat

Lyndal Bailey
Feb 27, 20233 min read


Can Sustainability exist in an industry designed around consumption?
Don't get me wrong, the cycling industry is built around shiny new toys, each better than the last, and as consumers we are always tempted by the latest technology to hit the market. Slacker geometry, steeper seat angles, gravel droppers, vibration reducing handlebars, the list of advancements in bicycle technology in even the last few years are endless. But the one thing that remains constant is the longevity of the bicycle frame. Long after the original chain has worn out

Lyndal Bailey
Feb 7, 20231 min read


Who is it for?
As with anything, designing a product with a single user in mind can leave you with a narrower group of people that your product can then help. This is why Bike Matrix isn't just focused on the end user who is browsing an e-commerce site, our mission is to help the entire bike industry! Having been bicycle mechanic's ourselves we know of the time that gets wasted looking for the right components, we know that sales reps seek out confirmation when helping customers with repl

Lyndal Bailey
Feb 6, 20231 min read


Industry Benefits
Moving forward Bike Matrix will provide a centralised source of bike specific compatibility information for the bike industry. Forget service manuals, deep diving into tech specs, having to open multiple tabs and swap between them, Bike Matrix will provide compatibility information seamlessly integrated, but what does this mean? No longer will sales staff have to confirm compatibility with mechanics. With Bike Matrix integrated into a POS system sales, staff are empowered wi

Lyndal Bailey
Jan 31, 20232 min read


Park in your Virtual Garage! Benefits for eCommerce Vendors
Having worked in the industry for quite some time, I can attest that one of the most heard phrases across the industry is, "Does this fit my bike?" Sometimes this question is met with a simple yes or no response, other times, it opens a rabbit hole and down, down we go, with countless hours being lost each day globally by individuals researching bike parts compatibility. But what if that no longer had to be the case? What if customers could simply go to their favourite onlin

Lyndal Bailey
Jan 22, 20232 min read


The Blue Pill or the Red Pill?
Do we stay in the world where bike parts compatibility remains a challenge for all, where hours on end are lost confirming if a particular part will fit the bike in front of you? Or do we take the red pill and dive head first into tackling this problem once and for all and redesign the way that bike parts are purchased entirely? The Team Behind the Matrix The founders of Bike Matrix have over 20 years combined mechanical experience and are in touch with the industries needs.

Lyndal Bailey
Dec 1, 20221 min read
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