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Read more about the team behind the biggest revolution in bicycling since the derailleur.

Find out more
about Bike Matrix?

Mountain Bike

Find out more
about Bike Matrix?

Read more about the team behind the biggest revolution in bicycling since the derailleur.

With extensive industry experience, on the tools and keyboard alike, Lyndal knows all too well how to expertly guide customers to the right part. Her passion is creating the best customer experience, and fixing those little annoyances that bug you. But her real joy? Riding down gravel roads, seeking adventure and freedom. She believes the solution has the ability to enable ALL riders to learn more about fixing their bike.

Co-founder

Lyndal Bailey

Adam’s a guy who loves solving tech puzzles. He's been all over the world, building tech solutions and leading big teams. Now, he's using his tech wizardry to tackle the bike parts puzzle. When he's not coding, he's out on the trails, chasing that mountain biking thrill. He can't wait to fix the bike parts compatibility headache and take it to the world.

Co-founder

Adam Barnes

Adam is our resident bike whisperer. He can fix anything on two wheels and then some. When he’s not fine-tuning our compatibility solution, you’ll find him blasting down a techy trail faster than he should or somewhere down a gravel road exploring new places. He's dedicated to removing the confusion around bike parts compatibility and empowering bike owners to buy parts with confidence.

Co-founder

Adam Townsend

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To empower the world to choose bike parts with confidence.

Purpose

Lyndal Bailey

Co-founder

With extensive industry experience, on the tools and keyboard alike, Lyndal knows all too well how to expertly guide customers to the right part. Her passion is creating the best customer experience, and fixing those little annoyances that bug you. But her real joy? Riding down gravel roads, seeking adventure and freedom. She believes the solution has the ability to enable ALL riders to learn more about fixing their bike.

Adam Townsend

Co-founder

Adam is our resident bike whisperer. He can fix anything on two wheels and then some. When he’s not fine-tuning our compatibility solution, you’ll find him blasting down a techy trail faster than he should or somewhere down a gravel road exploring new places. He's dedicated to removing the confusion around bike parts compatibility and empowering bike owners to buy parts with confidence.

Adam Barnes

Co-founder

Adam’s a guy who loves solving tech puzzles. He's been all over the world, building tech solutions and leading big teams. Now, he's using his tech wizardry to tackle the bike parts puzzle. When he's not coding, he's out on the trails, chasing that mountain biking thrill. He can't wait to fix the bike parts compatibility headache and take it to the world.

Values

We keep our minds open, explore every perspective, ask questions relentlessly, and refuse to settle. Instead, we push boundaries and think big to unravel complex problems. Ambition is nothing without the curiosity to explore the possibilities, the courage to try, and the grit to persevere.

Question Everything

We are thorough and purposeful, resilient and resourceful. We take ownership and we are pro-active. Our work is accurate and reliable. We are dependable, deliver on our promises and our results are a projection of our dedication. 

Do It Well

Everyone in our team shapes us, and every skillset matters. We embrace diversity and individuality, reject top-down corporate culture, and value clear, honest communication for lasting relationships. We're driven and effective, but we never overlook a chance to bring joy to others.

Better Together

Values

We keep our minds open, explore every perspective, ask questions relentlessly, and refuse to settle. Instead, we push boundaries and think big to unravel complex problems. Ambition is nothing without the curiosity to explore the possibilities, the courage to try, and the grit to persevere.

Question Everything

We are thorough and purposeful, resilient and resourceful. We take ownership and we are pro-active. Our work is accurate and reliable. We are dependable, deliver on our promises and our results are a projection of our dedication. 

Do It Well

Everyone in our team shapes us, and every skillset matters. We embrace diversity and individuality, reject top-down corporate culture, and value clear, honest communication for lasting relationships. We're driven and effective, but we never overlook a chance to bring joy to others.

Better Toegther
View from a Mountain

To transform the bicycle industry by offering a comprehensive compatibility solution to all retailers, service providers, manufacturers, and riders, by seamlessly connecting replacement parts to a specific bike. 

Mission

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